Success Story

HiLab

Helping today’s innovators aim higher

The challenge

HiLab was poised to revolutionize the way manufacturers tested their products in the age of smart products, but they needed a brand that was as groundbreaking and visionary as their testing platform.

The insight

The hardware-in-the-loop testing industry is wide open for disruption, and HiLab has the vision, team, and product to disrupt it. To rise above legacy players, HiLab needed to stand apart, with a no-nonsense message that positioned HiLab as the HiL testing platform for a new era of innovation.

The story

While many other business services have moved to the cloud, HiL testing is stuck in the stone ages, forcing manufacturers to build expensive on-prem test setups that are difficult to maintain and laborious to bring online. HiLab’s cloud HiL testing sets manufacturers free to take control of their tech stack, leading to reduced overhead, faster setup, and accelerated innovation.

“Remote Control have a rare ability to get to the heart of a company’s story and translate that into work that lands with the right audiences. As a founder launching
a new company, having creative partners who understood our vision and were able to articulate it so clearly was invaluable.”

Will Gregg, Founder, HiLab

Our approach

For too long, product developers have been limited by the capacity of their legacy test stacks, which simply haven’t kept up with the rapid fire pace of change and rise of smart products. These innovators are brimming with ideas and ambition. We realized the thing holding them back was not their creativity, but something we called Test Drag™.

The solution? Bringing your test stack to the cloud. We positioned HiLab’s customers as the real heroes of the story, and Cloud HiL testing as their new secret weapon to overcome Test Drag. Then we built a new brand identity from the ground up to show this fresh new approach to helping product teams aim higher.

Cast innovators as the heroes of the story

What we delivered

We built the brand from the ground up, creating a Source Story, positioning and brand identity that powered a new sales deck and website designed to close HiLab’s first foundational customers.