Success Story
Workvivo by Zoom
Creating a culture shift
The challenge
Workvivo by Zoom pioneered the employee experience category, but rapid growth led to an unfocused identity and fuzzy positioning – which opened the door for challengers to steal their magic.
The insight
Great talent is the secret to great companies. And the secret to finding and keeping talent is a great culture. That’s why culture-driven companies are 4x more profitable than their peers.
The story
Culture isn’t a “nice-to-have;” it’s the beating heart of great companies. We positioned Workvivo as the operating system for great company cultures and our buyers as the “culture creators,” the heroes responsible for building workplaces worth working for.
The campaign
We helped Workvivo reenvision their brand, voice, and positioning, presenting Workvivo as the one platform to build a culture of excellence from the front desk to the frontline.
By embracing their values and taking ownership of the position as an operating system for culture, they leapfrogged above the competition, climbing 40 places to be named the #2 best software product for enterprise (and #19 best software product overall) in the 2026 G2 Software Awards.
Culture became Workvivo’s North Star
What it looked like
Taking culture on the road
The Frontline Roadtrip
Inspired by our new positioning, Workvivo went on the road to see first-hand how customers around the country were using their platform to create world-class cultures that put people first. We helped craft the campaign strategy and messaging to tie everything together.
Deliverables
Source Story & Brand Messaging
Brand Style Guide
Lead Generation eBooks and Infographics
Narrative and Messaging Guidelines for video series, “The Frontline Road Trip”
Brand Strategy for Seer Product Launch
Campaign Concepts