Workvivo

Shifting to culture

The challenge

When Workvivo launched, their product was so unique it didn’t even have a category. Now, the leading employee experience platform was facing mounting competition from other companies who imitated their product and positioning. They needed to refocus their brand in a new direction to stand out in an increasingly crowded marketplace.

The solution

There’s one thing Workvivo understands better than any other employee experience platform around: culture.

We helped Workvivo reenvision their brand, voice, and positioning, putting culture front-and-center and turning their audience into the heroic “culture creators” responsible for building workplaces worth working for.

Through targeted messaging, practical guidelines, and a wide variety of assets, we helped bring Workvivo’s brand into the next era of employee experience.

An infographic entitle "A Logistical Nightmare: The Cost of Staffing Challenges." The infographic lists various stats about problems facing the logistics industry, surrounding a photo illustration of a logistics worker in the back of a truck.
A webpage with the headline "Turn your manufacturing workforce into a well-oiled machine." On the right side of the webpage, a woman in a hard hat stands next to a picture of a phone with the Workvivo platform on it.
A webpage with the headline "Your people are your power." At the bottom of the page, it reads "Create a culture of innovation with a platform built for Pharma."
The cover of a presentation entitled "Powering your people." A doctor stands with their arms crossed, surrounded by icons from the Workvivo platform.
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Culture at work

We worked with Workvivo to bring great cultures into the spotlight, creating a campaign narrative and messaging for a flagship video series that explored how visionary leaders were building cultures of sucess.

  • Brand messaging and narrative

  • Website copy and content

  • Brand style guides

  • Research and writing for lead generation ebooks and infographics

  • Narrative and messaging guidelines for The Frontline Road Trip web series and promotional campaign

What we delivered